Meet Our Team

Real coaching for real people

Owner & Coach

Cara hipskind

A love for movement and team dynamics led me to the world of fitness early on. My curiosity and passion for learning have kept me focused on delivering the most current, effective approaches to health and wellness—both inside and outside the gym. As an early adopter of CrossFit in 2006, I joined the original gym and developed a deep appreciation for quality movement, small group training, and smart, functional programming—an approach suited for high-level athletes, beginners, and aging populations alike.

For over a decade, I had the privilege of coaching under CrossFit Santa Cruz owners Hollis, Danielle, and Laurie—leaders who are among the best in the field. An experience that shaped my coaching philosophy and strengthened my commitment to my athletes.

We take a science-based approach to fitness rooted in functional movement, strength training, mobility, nutrition, and community. Coaching is my passion, but people are my purpose. I believe that health is a lifelong pursuit—and that we’re better when we pursue it together.

Certifications:

  • CrossFit Level 3 Trainer

  • TRS-C Mobility Coach

  • CrossFit Kids Trainer

  • Precision Nutrition Coach

olivia clark

I grew up in Norwalk, Connecticut and have worked in the fitness industry for 6+ years. I rowed crew in high school and D1 in college and have been passionate about health and exercise all my life.

I have coached classes at various gyms in the Santa Cruz area, instructed kickboxing and boxing classes, and ran my own personal training business before owning Swift Fitness.

I am passionate about helping others build mindset skills and sustainable habits to live a healthy lifestyle of fun, sport, and most importantly, balance. I started as a member of Swift Fitness (previously SG Fitness) and fell in love with the community and encouraging energy.

After battling chronic overuse injuries, I loved coming into a space that harbors a safe environment for all levels to connect with likeminded people and grow together. My mission as owner of Swift Fitness is to help folks find a lifelong fitness routine and harness the strength they didn’t even know they had.

Certifications:

NASM Certified Personal Trainer

Certified Functional Strength Coach

NASM Stretching & Flexibility Coach

CrossFit Level 1 Trainer 

Owner & Coach
Marketing Director

Eleanor Parks

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Customer Service Manager

Karl Holland

Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

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